A Changing Role for Societies

Members increasingly expect more than access.

They look to societies for:

• support in communicating their work
• opportunities to increase visibility
• tools to engage wider audiences
• ways to demonstrate impact beyond academia

At the same time:

• research output continues to grow
• attention is more competitive
• communication formats are evolving

This creates a clear opportunity. Not just to support research, but to strengthen the role of the society itself.

The Opportunity: Supporting Members More Effectively

Most research does not have a quality problem.

The challenge is visibility and accessibility.

A paper can be published
and still be difficult to engage with beyond a specialist audience.

There is often a gap between:

producing research
and
explaining it clearly

Societies are well placed to help bridge that gap.

Where Most Communication Falls Short

Most research is technically strong.

But when it comes to communication, it often relies on:

• dense papers
• long-form reports
• specialist language

Which works within a field.

But limits how far that research travels beyond it.

What Stronger Communication Looks Like

Stronger communication does not change the research.

It changes how it is presented.

• clear structure
• accessible language
• defined audience
• format designed for understanding

This is where animation becomes particularly effective.

Why This Matters for Societies

This shift helps your members:

• explain their work beyond specialist audiences
• increase visibility across their field
• engage with policymakers, industry, and the public

It turns research from something that is published into something that is understood.

A Practical Member-Facing Service

SciTube provides a fully managed research animation service that can be offered to your members.

We turn complex research into clear, structured animations that explain:

• what the work is
• why it matters
• where it can be applied

This gives your members a defined, high-quality communication output they can use across outreach, teaching, and professional engagement.

SciTube has been used by researchers and institutions globally as a practical way to communicate complex research clearly to wider audiences.

This is already being used by researchers and institutions globally as a practical way to communicate complex research clearly to wider audiences.

A Fully Managed, Specialist Team You Can Trust

Every project is delivered by a dedicated team with expertise in both science and communication.

Across Science Diffusion, we’ve delivered 2,500+ research communication projects across 40+ countries, working with researchers, institutions, and organisations globally.

This experience allows us to work confidently with a wide range of research outputs while maintaining the standards expected by both researchers and professional organisations.

Our team includes:

• science writers and PhD-level editors
• specialist scriptwriters
• designers and illustrators
• 2D and 3D animators
• science communication specialists

All work is handled in-house by our core team.

We don’t outsource production or rely on third-party vendors.
This allows us to maintain consistent quality, clear communication, and full accountability across every project.

We manage the entire process from start to finish.

From understanding the research, through scripting and visual development, to final production and delivery.

Researchers are involved at key stages and approve everything, ensuring accuracy and confidence throughout.

What This Means for Your Society

• your members are supported by an experienced, specialist team
• communication is handled professionally and consistently
• outputs reflect well on both the researcher and your organisation
• quality and delivery remain fully controlled throughout

There is no need for internal production, coordination, or additional resource.

In practice, this gives you the output of a full internal team, without needing to build one.

Research Areas We Cover

We work across a wide range of disciplines, supporting researchers and organisations in communicating research clearly and effectively.

Our experience includes:

• Arts & Humanities
• Physical Sciences
• Earth & Environment
• STEM Education
• Health & Medicine
• Behavioural Sciences
• Business & Economy
• Biology
• Engineering & Technology

And beyond these areas, we regularly support interdisciplinary and emerging fields.

If it can be published, it can be explained clearly.

We’ve delivered 2,500+ projects across 40+ countries.

Supporting research communication in all areas.

These examples show how complex research can be translated into clear, engaging formats that reach beyond specialist audiences.

Environmental & Behavioural Science

How everyday routines shape environmental outcomes

• Complex social-ecological theory translated into a clear, visual narrative
• Made abstract concepts accessible to non-specialist audiences
• 200% Altmetric increase (Environmental Sociology, Taylor & Francis)
• 24,000 views and counting

Flexible Ways to Work Together

We offer several ways to integrate animation into your society.

1. Member Benefit (Discounted Access)

Offer animation as a benefit to your members.

• exclusive access or discounted rates
• members work directly with us
• no operational burden on your team

2. White-Label Offering

Provide animation under your own society brand.

• fully white-labelled if required
• we handle all production behind the scenes
• you maintain the member relationship

3. Society-Funded Content

Commission animations directly.

Often used to:

• promote key research or initiatives
• support campaigns or thematic areas
• create content for websites, events, or outreach

4. Referral Model

Introduce members to the service.

• we manage everything directly
• optional referral or revenue-share structure available
• simple, low-effort approach

Audience and Reach

Alongside production, we’ve built an audience around accessible research content.

Across our platforms and distribution channels, we reach:

• researchers and academics
• students and early-career scientists
• policymakers and industry stakeholders
• science-interested public audiences

Our combined audience exceeds 100,000+ science-focused viewers, with content regularly achieving:

• 3,000–5,000+ views per project
• engagement beyond specialist communities
• continued reuse across platforms and contexts

In many cases, these become the most widely engaged-with versions of the research outside the paper itself.

This helps ensure research is not just published, but actually seen and understood.

Supporting Public Engagement and Outreach

Many societies are increasingly involved in:

• public engagement
• policy communication
• education and outreach
• advocacy and awareness

Providing accessible formats helps:

• make research easier to understand
• support communication beyond specialist audiences
• strengthen how your field is represented externally

Why This Matters for Your Society

Stronger communication does not just benefit individual researchers.

It strengthens the position of the society as a whole.

When research is easier to understand and more visible:

• more people engage with the field
• more early-career researchers take interest
• more professionals see its relevance
• more organisations recognise its value

Over time, this contributes to:

• increased member engagement
• stronger retention
• and importantly, sustainable member growth

The Practical Reality

Most societies rely on:

• membership subscriptions
• publications
• events and conferences

All of which depend on:

• continued interest in the field
• continued inflow of new members
• visibility and relevance of the field itself

Clear, accessible communication helps support both.

From Visibility to Growth

More communication does not just mean more content.

It means:

• more discoverability
• more accessibility
• more relevance

And over time:

👉 more people entering the field
👉 more people joining the community
👉 more people becoming members

Over time, this directly supports membership growth and long-term sustainability of the society.

Strengthening Member Value

Providing access to high-quality communication tools helps:

• increase the value of membership
• support early-career researchers
• improve how members share and present their work
• strengthen engagement across your community

Beyond immediate communication, each animation becomes a long-term asset.

It can be used across:

• teaching and lectures
• conference presentations
• grant applications and funding reports
• collaboration and partnership discussions
• media and public engagement
• professional profiles and visibility

This extends the value of a single piece of research far beyond its original publication.

Flexible Pricing

Our direct pricing typically ranges from:

£850 to £2,310 per project

For societies, we can offer more flexible models depending on how you want to introduce the service.

This includes:

• member discounts
• structured partner rates
• flexible pricing aligned to your membership model

This allows societies to introduce high-quality communication support without adding financial or operational burden.

Built to Be Simple

We’ve designed the model to be easy to implement.

• no systems or integrations
• no internal production
• clear scope and delivery
• no additional internal resource required.

You don’t need to build anything.

Start a Conversation

If you’re exploring ways to support your members and strengthen how research is communicated, we’d be happy to talk.

We can look at:

• how this could fit within your society
• where it adds the most value
• how it can be introduced simply

👉 Request More Information