Scitube for Universities

Advanced visualisation for complex research, technology, and innovation

Research Animation for Universities
Helping research reach the audiences it deserves

Universities produce extraordinary research.

But in today’s digital environment, even important work can struggle to reach beyond specialist audiences.

Not because of a lack of quality.

Because of how information is now discovered and consumed.

The challenge is no longer producing research.

It’s ensuring the right people actually see it, understand it, and act on it.

Communicating Research in a Competitive Digital Landscape
Research now competes with every other form of content for attention.
News
Media
Social content
Video platforms
At the same time:
Video has become a dominant format for understanding information

Platforms like YouTube are key discovery channels

Audiences expect clarity, speed, and accessibility

Research still holds its value.

But how it is accessed and understood has changed.

Research used to compete with research.
Now it competes with everything.

Rising Expectations Around Research Communication
Expectations around research are evolving.

Funders, institutions, and stakeholders increasingly expect research to be:

Accessible to wider audiences
Relevant beyond academia
Visible and usable in real-world contexts

This includes:

Public engagement
Policy influence
Industry collaboration
Measurable impact
Student recruitment and awareness
In many cases, this is no longer optional.

Clear communication is now part of how research is evaluated and funded.

Increasingly, how research is communicated influences funding success, institutional reputation, and external partnerships.

The Real Constraint: Capacity, Not Capability
Most universities already have strong communications teams.

The challenge is scale.

Too many researchers
Too many projects
Not enough time to support all of them
Which means:
Only a proportion of research gets communicated effectively
Output is inconsistent across departments
Valuable work never reaches wider audiences
Valuable work never reaches wider audiences
This is the gap SciTube is designed to fill.
This is not a capability problem.

It’s a structural limitation.
Where the Bottlenecks Sit
For researchers:
Limited time alongside research, teaching, and admin
Difficulty translating complex work clearly
Low confidence communicating beyond academic audiences
For communications teams:
High volume of researchers needing support
Difficulty translating complex work clearly
High volume of researchers needing support
Difficulty translating complex work clearly
We sit between both.

A Practical, Scalable Solution

SciTube provides a simple, scalable way to communicate more research, without increasing internal workload.

We act as an external partner to universities, handling the full process from start to finish:

Research translation and scripting

Voiceover and narration

Visual design and illustration

Video and animation production (2D/3D)

Review and refinement

Optional dissemination support

No internal production required.

No need to manage multiple suppliers.

Just one team delivering consistent, high-quality outputs.

Why Animation Works

Animation is particularly effective for research communication.

It allows complex ideas to be:

   Visualised

   Structured

   Easier to follow

It is especially useful when:

   Concepts are abstract or highly technical

   Processes cannot be filmed

   Audiences are outside the immediate field

Animation does not simplify the science.

It makes it accessible.

Built Specifically for Research

Our work is focused entirely on research communication.

Every project is human-led and approved by the researcher.

All work is delivered in-house by our core team.

We do not outsource production or rely on third-party providers.

This ensures consistent quality, clear communication, and full accountability across every project.

Proven Across Universities Globally

We’ve delivered 2,500+ projects across 40+ countries.

Supporting individual researchers, departments, and institution-wide communication programmes in all areas including:

Examples of Research in Practice

These examples show how complex research can be translated into clear, engaging formats that reach beyond specialist audiences.

Biomedical Research

Towards a universal flu vaccine

  • Highly technical immunology turned into a clear visual explanation
  • Showed how new vaccine designs could reduce the need for annual vaccination
  • Supports communication to public, policy, and non-specialist audiences
  • 13,000 views and counting

Environmental & Behavioural Science

How everyday routines shape environmental outcomes

  • Complex social-ecological theory translated into a clear, visual narrative
  • Showed how everyday behaviours connect to environmental outcomes
  • Made abstract concepts accessible to non-specialist audiences
  • 24,000 views and counting

Supporting Visibility from the Start

Alongside production, we’ve built an audience around accessible research content.

Across our platforms and distribution channels, we reach:

Researchers and academics

Students and early-career scientists

Policymakers and industry stakeholders

Science-interested public audiences

Our combined audience exceeds 100,000 science-focused viewers, with content regularly achieving:

3,000–5,000+ views per project

Engagement beyond specialist communities

Continued reuse across platforms and contexts

In many cases, these become the most widely engaged-with versions of the research outside the paper itself.

This helps ensure research is not just published, but actually seen and understood.

Flexible and Fully Transferable

How Universities Are Using Animation

A More Practical Alternative to Building In-House

Building this capability internally is possible.

But rarely simple or cost-effective.

Even then, output is limited by time and internal demand.

This allows universities to support more researchers, more consistently, without increasing internal headcount.

This shifts research communication from a resource constraint to a scalable capability.

And importantly, without adding complexity to internal teams.

From One-Off Projects to Scalable Support

Many universities want to expand research communication.

To address this, we’ve developed a set of institutional packages designed specifically for universities.

To address this, we’ve developed a set of institutional packages designed specifically for universities.

Flexible Pricing and Programme Options

We keep our pricing simple and transparent.

Individual projects typically range from £850 to £2,310, depending on format, making it easy for researchers or departments to get started.

However, where this becomes significantly more cost-effective is at institutional level.

Most institutions already have budget allocated to research communication — this approach simply allows that budget to go further.

Through our structured programmes and packages, we’re able to reduce the cost per project by up to 45% compared to individual commissioning.

This means:

Lower cost per output across the institution

The ability to support more researchers within the same budget

A more efficient use of existing research communication funding

Rather than multiple researchers commissioning projects individually at full cost, universities can centralise this activity and achieve far greater value at scale

Our programmes are designed to:

Reduce cost per project

Support multiple researchers consistently

Remove the need for additional internal resource

In practice, this allows universities to expand research communication without increasing overall spend.

Most programmes are tailored based on how research communication is structured within your institution.

Built to Be Transparent and Fair

We’ve also built our model to be straightforward and transparent.

No outsourcing to low-cost production pipelines

No hidden subscription models

No shifting the burden of production onto researchers

No “platform” model that charges institutions to access or reuse their own content

We do the work ourselves, end-to-end.

Every project is created, managed, and delivered by our team, with full visibility throughout.

The goal is simple:

To make high-quality research communication more accessible, not more complicated.

Because ultimately, this isn’t about tools or platforms.

It’s about making it easier for good research to be clearly understood by the people it’s meant to reach.

Start a Conversation

If you’re exploring ways to make research more accessible and visible, we’re always happy to talk.

No pressure. Just a practical conversation about what could work for your institution.

Contact Form

Tell us a bit about your project and we’ll come back with a clear recommendation.

This field is for validation purposes and should be left unchanged.
Your name(Required)
What are you looking to do?
Approximate number of projects?

We sometimes introduce ourselves by email—if you’re verifying legitimacy, you can read client testimonials.