Frequently Asked Questions
Q: What is SciTube?
A: SciTube could be summarised as a ‘post print’ form of communication, or an accessible plain language summary produced into the modern communication format of a video. SciTube is an end-to-end production and dissemination service supporting researchers in communicating their work and reaching a much broader and more diverse audience.
Q: Why do I need SciTube?
A: Our mission is to connect science and society, which in turn creates innovation. We think it’s vital to support traditional scholarly publishing and transform science into something enjoyable, understandable and impactful that everyone has a chance to be involved with. We are not here to change or challenge the traditional scholarly publishing format; instead, we aim to complement this accepted form of dissemination and help to enhance communication and impact.
A large number of researchers are actively encouraged by their institute or funding agency to showcase their work beyond their own niche communities and traditional publishing channels, especially when it comes to taxpayer-funded research. Engaging with the public is of increasing strategic importance for higher education, to build trust and strengthen relevance, responsiveness and accountability.
Each video is produced and published by our industry leading team. Our team of editors, science writers, voice actors, designers and media specialists is unique in the industry and is perfectly placed to help you achieve a far-reaching impact for your research.
We are here to work with you, and to help your research reach the large audience it deserves.
Q: Why is outreach and public engagement important?
A: As you probably already know, academics are becoming increasingly aware of their responsibility to communicate more broadly, especially to the public.
Moreover, given the significant change in the way information is disseminated and accessed, people want more from researchers, academic institutions, and industry than ever before. As a result, the topic of science communication is a growing area of interest.
It is now widely accepted that broader science communication (outreach and public engagement) is a fundamental aspect of a scientist’s career. While many do recognise this, it can be a challenge to do it effectively. Despite the benefits of broader science communication, scientists report barriers to engaging public audiences, including busy schedules and concerns that it will take time away from their research.
SciTube helps overcome these barriers, by offering a professional communication and dissemination service to support and enhance research. We make research understandable, enjoyable, accessible, and open.
Q: Why a video? I’m encouraged to publish in text by my peers.
A: With over 7000 new scholarly papers being published each day, many are never read, let alone cited. We think it’s vital to support traditional scholarly publishing and transform science into something enjoyable, understandable and impactful, which everyone has a chance to be involved with.
A major motivation behind SciTube was the desire to create an inclusive platform that offers ALL people an opportunity to learn. With an estimated 700 million dyslexic people, and 1.5 billion people with hearing loss, SciTube provides learning opportunities for communities that are often overlooked in scholarly publishing.
We have no intention of trying to replace text communication. We are aiming to compliment and support it.
Q: Ok, so how does SciTube work?
A: In short, we do the majority of the work. SciTube is an end-to-end production and dissemination service supporting time-poor researchers in communicating their work and reaching a much broader and diverse audience.
Each video is produced and published by our industry leading team. Our team of editors, science writers, voice actors, designers and media specialists is unique in the industry and is perfectly placed to help you achieve a far-reaching impact for your research
Each video is based on a single research paper, and our team works to present the research in the most accessible, understandable and enjoyable way. Audiences with varying levels of expertise and knowledge will be able to understand the significance and potential impact of the research.
Q: What is your simple 4-step production process?
A: Step 1 – Upload your paper on our online ordering system
Step 2 – Video script produced
Our writing and editing team will produce the first plain language summary script within 10 days. Our standard-length script is approximately 500 words for. Once produced, this is sent back to you for review and approval. We do not publish anything without your 100% approval.
Step 3 – We go to the recording studio
We then produce a storyboard to help you visualise and comment on the potential animation. Once you have approved the storyboard, we produce a full-colour 3-minute 2D animation
Step 4 – Your video is published
We produce a unique webpage within our digital library for you. We then disseminate to our direct audience and through our audio social media channels on Twitter, Facebook, YouTube, TikTok, and Instagram.
It’s as simple as that. On average the process should take no longer than 2 hours of your time over a period of 4-6 weeks. Quicker production times may be available on request.
Q: Will I get a chance to review and approve before publishing?
A: Absolutely! We want to produce, publish and disseminate each vieo to save your time, but we are working FOR you, and this is YOUR research. The drafts of the script, audio, video, and everything in-between, are all sent to you to review and comment on. Nothing is published without your 100% approval.
Q: Where will you publish my video?
A: We will publish your article on our website and archive your video in our digital library. You will receive a dedicated webpage for ease of access and sharing your video. We publish all material in an open access and barrier-free format under a creative commons licence. We have no pay walls or subscribe walls to view, download or share any of our material.
Our dissemination team promotes each video through our website, social media channels, and news aggregators.
You will receive the ownership of your video so that you have unrestricted re-use. We want you to show your video off, the more it is used, the more visible your research becomes.
Q: Where will you disseminate and promote my video?
A: Our dissemination team promotes each video to our direct audience, where we receive over 40,000 website visitors each month. As well as promoting to our direct audience and through our social media channels, we publish through all major video streaming sites.
This does not take into account pass-on audience metrics, which is responsible for an additional 75% of viewers worldwide (i.e., a high school teacher downloads a video and then plays it to their classroom of students).
Our videos are additionally disseminated through YouTube, TikTok, Instagram, LabXchange, Facebook, Twitter, Flipboard, Google News, and LinkedIn.
Q: Can I or my institute use the video for our own communication efforts?
A: Yes, we encourage all groups we work with to extend the reach of each video by personally utilising it. You will have unlimited and unrestricted use of each video. We will provide you with an Mp4 file of your video, and also create a dedicated library page for each video so that you can directly link and share.
For example, post it directly on your University’s website or newsletter, add a link to it in your CV as a summary of your recent work, add it to your conference poster with a QR link, or shout about it on social media – the choice is yours.
Q: What licence covers my video?
A: We publish all material in an open and barrier-free format under a Creative Commons Attribution 4.0 International License. We have no pay walls or subscribe walls to view, download or share any of our material. This licence allows for free use and re-use of your video by others, as long as they are not using it for financial gain.
Q: What type of research topic do you accept?
A: We have a large team of PhD-level science writers who can understand and write about any subject. No subject is too complex to transform into a video. If you cannot see a similar topic already covered by video then this is down to lack of opportunity rather than ability. We have worked with a lot of different topics, but not all.
Try us, we will work closely with you until you are completely satisfied with your video before it is published.
Q: Can I choose the focus of the video?
A: Absolutely, we want this to be of value to you. As we are an extension of scholarly communication and not a peer-review publication, we like to discuss projects and results that have already undergone peer review.
In other words, we write our articles using research articles or reviews that have already been published in reputable peer-reviewed journals to help control the quality of the research we cover.
Q: I have published a preprint, and want to produce a video to support my paper submission, is this ok?
A: Yes, we will be delighted to produce a video based on your pre-print and help with your paper submission to a peer reviewed journal. If you have a target journal in mind, then please let us know and we will help tailor your video to any journal related requirements.
Q: My paper is currently in review, can i work with you before it is accepted?
A: We can approach this one of two ways, and the choice is ultimately yours. We can either wait until the paper has been accepted. Or, we can actually start work on the topic before the paper is accepted. The latter offers you an opportunity to actually use your video as summary when submitting the paper to a journal, or using as press release to support the paper being published. This has become a very popular way for researchers to use video and add that extra personal value.
Q: Will there be any copyright issues with the original publisher?
A: No, we are not re-publishing or re-working the same material. We are producing new content based on the original paper. This is similar to how a press release would work, and our aim is to increase the visibility of your original paper as well as make your research widely accessible. We will make sure the original paper title, publisher, and DOI are cited and linked in your video.
Q How will SciTube affect impact?
A: Impact can be measured in many different ways. Increasing the visibility and accessibility of your research will help to create more opportunities for funding, employment, partnerships, and support.
Consider outreach and general communication as an impact metric in itself. If your government plan to cut your research funding and there is no public reaction. Or there is generally low interest being taken in your studies from policy makers and stakeholders. Then your current approach to communication is not working and you need to try something different.
As for more traditional scholarly impact. According to Wiley, one of the leading scholarly publishers, having a video to support your scholarly paper creates 111% higher full text views of the original paper. SciTube has also shown to significantly improve the Altmetric scores and visibility of the original scholarly paper we cover. For example, this video helped to raise the Altmetric score of the original science paper from 8 to 25 within 3 weeks of our videos’s release: https://mdpi.altmetric.com/details/53936492
Q: This all sounds good, but what is the cost?
A: As you can understand, employing a team of professional writers, editors, voice artists, graphic designers, animators, website developers, and marketers, comes at a cost.
We have worked very hard to bring our communication services to the research community at a very reasonable price. These prices are the total tax-free cost that covers the full production, distribution and digital hosting. The fee also allows us to pass the copyright of the material back to you, so that you may use it freely and independently.
Our Video cost start from £2200 GBP (approximately $2700 USD, €2500 EUR).
Find out more here: https://scitube.io/create-your-video/
Q: Is this an eligible expense for my grant?
A: Yes. If your grant has an outreach or communication component, then SciTube is an eligible expense. If we can help with any grant administration then just let us know. Likewise, if you want to include SciTube in your future grant applications, just let us know what information you require.
Q: Is this an allowable expense for academic publishing?
A: Yes. A large number of academics are actively being encouraged by their institute or funding agency to engage and showcase their work beyond their own niche communities and traditional publishing channels, especially when it comes to taxpayer-funded research.
Q: What payments do you accept?
A: All payments are welcome. Either choose to pay with a credit card or invoice on our order screen. All major credit cards are accepted and processed securely by Stripe. If you request an invoice then we can arrange a PO or bank/wire transfer.
Our invoices have a 45-day payment term which has been set to allow plenty of time for the first draft of the article to be produced by us, and approved by you. Our intention here is making sure that we are not asking for the payment in advance of any works being produced, as is familiar in scholarly publishing. However, where we do differ from scholarly publishing is the fact that we incur editorial and production costs from the get-go. So, the 45-day term is there to be fair to our authors and institutes, and also to be fair to our initial financial commitment in taking each project on.
Q: This all sounds good. How do I start?
A: Either talk to one of our outreach managers or place your order through our online ordering system. This will then go directly to our editing team who will get started straight away. Choose your product and place your order here: scitube.io/create-your-video/