SciTube for Publishers

Advanced visualisation for complex research, technology, and innovation

Research Animation for Scholarly Publishers
A practical way to strengthen how published research is presented and engaged with

Scholarly publishing is built on rigour.

Peer review. Editorial standards. Trusted outputs.

But in today’s environment, publication alone is no longer where value stops.

The challenge is not just publishing research.
It’s ensuring it is understood, engaged with, and used.

A Changing Landscape for Research Content

Published research no longer competes only within journals and databases.

It now sits alongside everything else people use to learn:

Digital platforms

Video-first content

Fast, accessible formats

At the same time:

Attention is more limited

Readers expect clarity and speed

Discovery increasingly happens outside traditional journal environments

The article remains central.

But how research is experienced is evolving.

The Visibility and Understanding Gap

Most published research does not have a quality problem.

The challenge is visibility and accessibility.

A paper can be available to read 
and still be difficult to engage with beyond a specialist audience.

There is often a gap between:

That gap is where additional formats start to matter.

A Practical Addition to Author Services

SciTube provides a fully managed research animation service designed to sit alongside the published article.

We turn peer-reviewed papers into clear, structured animations that explain:

What the research is

Why it matters

Where it can be applied

This creates an additional, high-quality output that supports authors, strengthens journal visibility, and adds value at the point of publication.

A Fully Managed, In-House Team

Every project is delivered by a dedicated team with expertise in both science and communication.

Across Science Diffusion, we’ve delivered 2,500+ research communication projects across 40+ countries, working with researchers, institutions, and organisations globally.

This experience allows us to work confidently with research while maintaining the standards expected in scholarly publishing.

All work is handled in-house by our core team.

We do not outsource production or rely on third-party vendors.

This ensures consistent quality, clear communication, and full accountability across every project.

We manage the entire process from start to finish.

From understanding the published paper, through scripting and visual development, to final production and delivery.

Authors are involved at key stages and approve everything, ensuring accuracy and alignment with the original research.

What This Means for Your Journal
There is no need for internal production, coordination, or additional resource.
In practice, this gives you the output of a full internal team, without needing to build one.
Designed to Integrate Easily
Our model is built for simplicity.
Author opt-in service
No system integration required
No editorial workload beyond initial referral
Direct coordination with authors
Final assets delivered ready for hosting and reuse
Maintaining Control and Brand Alignment
We understand that control is essential.
No content is distributed without approval
Outputs align with journal branding
Assets are delivered for use within your platforms
Ownership remains with the publisher or author
We handle production. You control how it is used.
A Higher-Quality Alternative
Some production models prioritise speed and volume over quality and consistency.

While effective in certain contexts, they can create trade-offs in:

Narrative clarity
Visual consistency
Alignment with journal standards
SciTube is designed as a more considered alternative.

Each animation is:

Developed directly from the published paper
Professionally scripted and structured
Designed to reflect positively on the journal and its authors

Research Areas We Cover

We’ve delivered 2,500+ projects across 40+ countries.

Supporting individual researchers, departments, and institution-wide communication programmes in all areas including:

And beyond these areas, we regularly support interdisciplinary and emerging fields.

Proven Across Universities Globally

We’ve delivered 2,500+ projects across 40+ countries.

Supporting individual researchers, departments, and institution-wide communication programmes in all areas including:

Examples of Research in Practice

Biomedical Research

New COVID-19 vaccines to improve global access and variant protection

  • Complex vaccine development translated into a clear, accessible narrative
  • Showcased scalable, low-cost solutions for global health challenges
  • Communicated relevance to policymakers, healthcare systems, and wider audiences
  • 10,000 views and counting

Environmental & Behavioural Science

How everyday routines shape environmental outcomes

  • Complex social-ecological theory translated into a clear, visual narrative
  • Showed how everyday behaviours connect to environmental outcomes
  • Made abstract concepts accessible to non-specialist audiences
  • 24,000 views and counting
Performance
Alongside production, we track how content performs when shared across appropriate channels.
Across recent projects, we typically see:
3,000–5,000+ views per animation across platforms
Consistent engagement beyond specialist audiences
Improved Altmetric attention for associated research
In many cases, these outputs become some of the most accessible and widely engaged-with versions of the research.

Supporting Public Engagement and Wider Impact

Research is increasingly expected to be understood beyond academic audiences.

Across many funding frameworks and institutional priorities, there is a growing emphasis on:

Public engagement

Wider accessibility

Real-world relevance

Demonstrating impact beyond publication

Providing clear, accessible formats alongside the published article helps authors:

Communicate their work more effectively to non-specialists

Support impact and engagement requirements

Share research with funders, policymakers, and wider audiences

This creates additional value for authors at the point of publication.

A Stronger Position Within Institutional Ecosystems

Universities are placing increasing importance on how research is communicated and demonstrated externally.

This not only supports authors, but can also strengthen how journals are perceived when institutions evaluate subscriptions, engagement, and overall value.

Flexible Commercial Models

We offer multiple ways to work together, depending on how you’d like to position animation across your journals.

Publisher-Led


(White-Label Model)

Fully white-labelled if required

Presented under your brand

We handle all production behind the scenes

You manage the author relationship

Direct-to-Author



(Referral Model)

Authors work with us directly

We manage the full process

No internal workload

Optional revenue-share structure available

Publisher-Funded Content

Commission animations directly

Promote selected articles or collections

Support key publications

Wholesale / Reseller Option

Structured partner rates

Full control over pricing

Margin per project if desired

Flexible Pricing and Integration

We offer flexible structures depending on how the service is introduced.

For context, our direct-to-author pricing typically sits within the range of:

£850 to £2,310


per project

Optional Dissemination and White-Label Flexibility

We understand that different publishers have different approaches to distribution.

For that reason, dissemination is always optional.

We handle the production.

You decide how the content is used.

Built to Be Transparent and Practical

We’ve designed our model to be straightforward to work with.

No complex systems

No hidden layers

Clear scope and delivery

The focus is on delivering high-quality outputs, consistently.

Start a Conversation

If you’re exploring ways to make research more accessible and visible, we’re always happy to talk.

No pressure. Just a practical conversation about what could work for your institution.

See how this could work for your team

Tell us a bit about your university, department, or what you’re looking to achieve

No pressure. Just a practical conversation.

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