Professor Olya Bryksina | The Unexpected Power of Helping Others: What Drives Us in Groups

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Professor Olya Bryksina | The Unexpected Power of Helping Others: What Drives Us in Groups

Sep 22, 2025 | behavioural sciences

About this episode

We often assume that people are most motivated by activities that help them generate their own progress towards the goals they are aiming to achieve. In the context of personal goals, such as advancing one’s own career it is certainly true, as the benefits are direct and obvious. But research by Professor Olya Bryksina of the University of Winnipeg suggests that this common belief misses something powerful: in group settings, when working towards collective goals and outcomes, we may be more motivated by helping others than by helping ourselves. Read More

Bryksina’s study explores what drives people when working toward shared goals. Her findings challenge the typical view that self-interest is our strongest motivator. Instead, she reveals that in group contexts, motivation often comes from supporting teammates, because doing so feels more meaningful to the group’s overall success.

This comes down to what Bryksina calls “perceived goal progress.” People find actions motivating to the extent that they feel those actions would result in progress towards the group’s goal. We evaluate goal progress of teammates from what is known in psychology as greater social distance that leads us to assume a more detached goal-focused perspective, free from the internal doubts and distractions. Because of this, we see actions that advance our teammates’ progress as more goal consistent and impactful, and thus more motivating.

Bryksina conducted a series of experiments involving hundreds of participants who were placed in group scenarios: solving math problems, proofreading, or completing language tasks. Some were given the option to use their time or money to benefit themselves, while others could use the same resources to help a teammate.

What she found was consistent and striking: people were more motivated when their actions helped a fellow group member. They were even willing to spend more time and money in support of someone else’s progress toward the group goal than their own.

These findings have significant implications. In today’s world, where teamwork is central, from classrooms and offices to sports teams and volunteer efforts, leaders and educators can foster motivation by framing tasks around interdependence and facilitation of others’ (rather than one’s own) progress toward the goal.

What makes Bryksina’s research so compelling is its reminder that human motivation is deeply social. We don’t just strive for our own success, we’re inspired by the sense that we’re making a meaningful contribution to something bigger than ourselves. Helping others, it turns out, isn’t just generous, it can be the spark that keeps us going.

Original Article Reference:

Summary of the paper ‘When facilitating a group member’s (versus one’s own) progress increases motivation in group-level goal pursuit’ in Motivation Science, https://doi.org/10.1037/mot0000354