Professor Mark Pickup | Cultivating Canadian National Identity to Reduce Trump’s Influence on Social Norms

Apr 24, 2024 | behavioural sciences

About this episode

We all shape our behaviour in response to social norms. These social norms are based on our own expectations of what other people do and believe. This means that they can shift in response to the behaviour of others, particularly ‘trendsetters’, such as celebrities and political leaders. Research shows that Donald Trump has significantly changed social norms in the USA. For example, his influence has increased prejudice towards immigrants and minority groups. Previous research has only examined how trendsetters change social norms in their own country. However, many leaders now have visibility that extends far beyond their own national borders. So, are trendsetters able to change social norms outside of their own country? Read More

Original Article Reference

Summary of the article ‘Countering the trump effect in Canada: strengthening support for immigrants using national identity’ in Politics, Groups, and Identities,


For further information, you can connect with Professor Mark Pickup at

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